Marketing, Advertising & Sales Promotion:
Students will learn what motivates consumer buying decisions, analyze existing advertising campaigns and create their own. Special emphasis is placed on product branding, image, target marketing, social media and how promotional activities affect consumer buying habits. Students learn in-depth promotional strategies with hands-on activities that include formulating storyboards, print layouts, and the creation of radio and television commercials. This course is eligible for college credit through Fairleigh Dickinson University.
This one-semester course promotes personal responsibility for financial planning, saving, investing, and charitable giving. Students will learn to analyze personal financial decisions, summarize major consumer protection laws, plan for spending and saving, develop a system for keeping and using financial records, and apply consumer skills to purchasing decisions. They will learn how to maintain credit worthiness, borrow at favorable terms, and manage debt. In addition, students will be able to explain the purpose of insurance protection and the implementation of a diversified investment strategy. Technology integration includes use of a simulation which makes the content authentic. This course satisfies the State Financial Literacy Requirement.
Pathways To Business:
This one-semester course invites students to explore planning for careers and provides an introduction to the world of business and entrepreneurship. The course addresses economics and the way elements interact in our economic system. Students will explore career goals and consider a plan and timetable, including educational and training requirements and possible college costs. Students will identify personal interests and aptitudes related to careers, including analyzing how economic, social-cultural, and political conditions can affect income and career potential. Students will research how to find and apply for college and jobs, create a personal resume, develop interviewing techniques and practice the application process.